;Stand Up India’ the annual obesity campaign launched by VLCC seeks to make people aware of the dangers of prolonged sitting. On November 26, they urge people to be more active.
Reducing sitting time and standing for an hour can help burn approximately 50 extra kilocalories. So by standing for two hours a day for a year one can lose more than 25,000 calories (that is running at least 6 marathons), or nearly three kgs, reveals a knowledge paper "Obesity in the Indian context" by VLCC.
"Prolonged sitting is equivalent to the 'new smoking'. While all of us are concerned about our health, constantly looking out for alternatives to help us stay fit like eating healthy or working out, we ignore what is the most basic: the time we spend sitting down", says Vandana Luthra.
Citizens are urged to log on to orangepledge.com and take the orange pledge to stand up for their health.
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